These modernist examples of packaging were produced during the sixties and seventies by Sainsbury’s In house design studio. Headed up by Peter Dixon, he was committed to developing this distinctive style for the Supermarket. This was an early example of how own brand products could provide a real shopper alternative to big brands. Distinctive and iconic they still stack up today!
Sainsbury Sixties packaging
Oct 10, 2012 Comments Off on Sainsbury Sixties packaging Packaging