Our Client had a clear altrustic goal to create an ethical British brand that gave to charity with each t-shirt purchased.

Visualchemistry were fortunate to have been involved from the brands inception. Creating all aspects of the branding, from idenitity to website and exclusive t-shirt designs.

A socially conscious brand selling British made T-shirts and Polos for men.
Each time a Good Joe is purchased a new item of clothing is donated to
someone in need living in the UK.